COMMUNITY RELATIONS AND MARKETING

Dynamic nonprofit organizations, while remaining true to their mission, change as the needs of their communities change. To do so, they must regularly reach out to the communities they serve.  Effective community relations attract valuable resources and can position your organization as a leader in your community.

A comprehensive, coordinated market assessment acts as a personal interview with the community.  It provides essential feedback and helps to develop a goal oriented marketing plan. A strong marketing plan can achieve its goals by targeting markets, timelines and roles.

PBSA can help you to:
 

		Establish business relationships and leadership networks
		Develop partnerships that address common needs
		Explore media opportunities to increase recognition of your organization
		Position your organization's leadership as experts in their fields

   
PBSA's consultants can:

 

		Develop a marketing plan and criteria for measuring success
		Investigate perceptions of current and potential partners
		Facilitate collaborations
		Develop projects that strengthen your organization's leadership
		Train your board and staff for their roles as marketers of the organization
		Provide professional graphic design, and write your newsletters and direct marketing pieces